My First Visit to a Web Site Review
We (and the rest of the internet for the past decade) have already spent some time convincing yous of the importance of acquiring online customer reviews for your business concern. (Did you know that in a recent HubSpot Research survey, 1/3 of respondents said review sites played an important function in their purchasing controlling process?) Just if you're new to client reviews or non certain where to find them, let's castor up on some basics and highlight why they're relevant for your business. In a scrap of a time crisis? Use the jump links beneath to navigate to the exact content y'all're looking for. Customer Review Sites for Both B2B & B2C Companies There are two major reasons why customer reviews are of import. Negative or neutral reviews provide your company with an opportunity to acquire and develop. You can see exactly where your business organisation is declining to meet client needs and remove common roadblocks in the customer journey. For particularly poor reviews, reps can follow up with these customers and foreclose potential churn. They can highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service squad appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retention. The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can exist used equally customer testimonials during pb acquisition and can help you add more than contacts to your CRM. In fact, 91% of consumers read at least one review before purchasing a product. And so, don't just pat yourself on the back the side by side time you get a v-star review; Make sure everyone knows how skilful a job your company is doing. Source With that in mind, information technology's not prophylactic to assume we all know where to rails down those positive customer reviews. I hateful, we might all be able to rattle off one or two sites ("Yelp! And I think you can get them to show up in Google Maps, besides?"), simply we don't exactly have a laundry list of options at our disposal Check out our list of the all-time product review websites for B2B and B2C companies. Keep in heed that every industry has niche sites, too. For instance, those in the restaurant manufacture may desire to be on UrbanSpoon or OpenTable. This weblog post won't become into sites that are specific to ane industry, but it volition provide review sites that utilize to businesses in about any industry. Amazon was i of the kickoff online stores to allow consumers to post reviews of products in 1995, and it remains i of the most important resources for consumers looking to make informed purchase decisions. Even if people can and do buy a product elsewhere, if it'southward sold on Amazon.com — unless it'due south gasoline or drug paraphernalia, that is — then many people volition wait upward its Amazon review before they determine to buy. What'due south going to split up your product from one that looks just like information technology? Those shiny gold stars and skilful customer reviews. Products are rated on a 5-star rating scale, which is broken down by the percentage of reviews per star, followed past most helpful customer reviews and most recent customer reviews. Benefits of Amazon Client Reviews: Geared toward U.S.-based service businesses, Angie's List is a "higher-end" review site, considering users actually accept to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that's more common on free review sites. The reviews can't be anonymous, which helps cut downwardly on fake or misrepresentative reviews, and companies are allowed to respond to the reviews posted nigh them, too. It's free to set upward a page for your visitor. Once you have yours, encourage your customers who are on Angie'south List to leave reviews there — members are the only ones allowed to do information technology! Benefits of Angie's List: Have customers working in academia? Improve yet, are they located in Australia? Choice is a member-funded review website based in Australia. Information technology independently evaluates academic resource — similar libraries — and provides detailed reviews to its members. The bulk of its work involves reading bookish writing, creating comparisons for each resource, and writing buying guides for customers. In addition, it allow members to rate and discuss specific resource and libraries with other Pick members. If you lot accept customers in Australia, we recommend encouraging those who are on Option to leave reviews there. Benefits of Choice: Trustpilot is a fast-growing, customs-driven consumer review platform based in Denmark, although information technology has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the earth proactively collect client reviews. It's the customers who write both product and seller reviews, keeping it third-political party verified. While there is a basic version for free (this lets you create a profile page and collect client reviews), the paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal concern systems. Benefits of Trustpilot: Like to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them. Another absurd addition? Its question and answer feature, which lets prospective customers post questions and receive answers directly from your client service team. Benefits of TestFreaks: Which? is an independent consumer review organization that tests and reviews products so writes about them. Unlike Angie's List, it'south the folks at Which? who write the reviews — not the customers. They don't accept submissions for product testing or survey inclusion, but they do encourage people to let them know virtually their products and services by emailing brcpress@which.co.uk. While this leaves less room for you to influence whether your products end upwards on their site, it'southward still worth knowing nigh and checking in on this pop site, particularly if you have customers in the U.1000. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. Information technology tests and reviews all these products, and then writes near both its methodologies and results. It too surveys customers for things similar the best and worst firms for client service. A lot of its content is free, but customers tin can become members for £10.75 per calendar month to get access to a "Best Buys" and "Don't Purchase" list, the latest reviews of products from its test labs, and access to its consumer legal communication service. Benefits of Which?: A nonprofit organization, Consumer Reports is an independent production-testing organization that runs unbiased tests to charge per unit and recommend products. It has reviewed over 7.7 million products, accept no advertising, and pay for all products that it tests. (Fun fact: The company buys and tests lxxx cars each year!) This is most as legitimate as it gets. As such, there's not much you can exercise here "except" if you lot sell a production, make sure it'south actually, actually good. Image Source If nothing else, you could take this website as a lesson in first-class content cosmos. For each production information technology reviews, information technology provides the review criteria, product overviews, a buying guide, and social sharing buttons. Information technology'due south all quite comprehensive and, well, helpful. Pretty much the cardinal to neat content, am I right? Benefits of Consumer Reports: Consumer Affairs is a for-profit organization that reviews companies using an "overall satisfaction rating." This boilerplate is scored on a one to five-star scale that's updated every time a new review is submitted. Each visitor'southward page provides a list of all its reviews, which includes the consumer's star rating as well as a short explanation for its score. Consumer Affairs also allows users to submit review recordings, which are 2-minute videos where people talk well-nigh their experience with a brand. This makes the review much more compelling considering you can actually see the person talk and limited their genuine feelings about the visitor. Benefits of Consumer Affairs: If y'all're in the travel, hotel, airline, entertainment, or eating place industries, yous'll want to check out the reviews on the popular website, TripAdvisor. Equally the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. It besides has some awesome content on low airfares, travel guides, rental listings, and advice forums for pretty much every location in the globe you could perhaps imagine. A lot of people expect in that location before booking a trip. The key to a successful profile on TripAdvisor is making it equally close to the meridian of the popularity index equally possible, so that people searching for information in a specific place meet your listing. According to TripAdvisor, the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to amend their ranking: "Quantity: Ask your guests to write reviews, and use our management center tools to remind them subsequently they check out. Offering incentives for reviews is against the rules, though — have a expect at our policy to make sure you sympathize what is and isn't okay. Quality: Guests who enjoyed first class hospitality and a memorable experience are more likely to write positive reviews. Monitor what previous reviewers accept written to run into what worked and did not work all-time for your holding so you lot tin maintain and improve your service. Recency: Recent reviews factor more than strongly on your popularity rankings and older reviews take less bear upon on a hotel'due south ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in." Benefits of TripAdvisor: Yelp is a free review site that lets consumers charge per unit businesses on a five-star scale. Whatsoever business can set up a profile on Yelp for free, and users tin can prepare their own gratis profiles to review a business concern. You're free to reply to reviewers, too, only nosotros recommend taking a balanced and polite approach to any negative reviews y'all receive, as Yelpers are in a pretty tight-knit community. Yelp has also come under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("Pay united states money and we'll push bad reviews down!"). Savvier consumers accept learned to expect at Yelp reviews as a whole and with the reviewer'southward clout in mind, instead of getting turned off by a business because of 1 bad list. That being said, it'south still to your benefit to get a constant stream of positive online reviews coming to your business concern' Yelp account and then happy customers are always at the meridian of your review feed — especially if you're a location-based business. Yelp profile information contains things like store hours and location information, so your profile will often plow up when people Google your business. Benefits of Yelp: Citysearch has all of the functionality as the other review sites in this category, merely what makes it unique is its "best of" winners that you tin search for in each city. For case, if you're a french fry lover like myself, yous can search for "the best french fries in Boston," and Citysearch will give you a list of restaurants with first-class fries. Image Source Benefits of Citysearch: Yous know those reviews that show upward when you search Google for a business organization? Yeah, those things are on this list in a big fashion. Google'due south Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in order for your business' website to exist properly optimized for search, y'all'll want to set up up verified accounts with local directories — peculiarly Google's, called "Google My Business." Getting reviews, comments, pictures, and and then on, especially on Google, tin can give you a heave in search. Only verified local Google+ pages can respond to reviews. An added bonus? Google Maps pulls that information and those reviews into the app, and then having a lot of content in there volition make your business organisation look more reputable. Benefits of Google My Business: Like to Google My Business reviews, Yahoo! Local reviews let users post reviews of businesses with a v-star rating system. Here's what the results might look like: According to Statista, Yahoo! nonetheless receives about 3% of search engine share. So while you might not want to invest time figuring out the intricacies of Yahoo!'s algorithm, obtaining some favorable reviews on the Yahoo! Localworks sure couldn't hurt for that 3%. Benefits of Yahoo! Local Listings: If yous sell consumer products, Influenster is a review site you lot'll want to make sure you've covered. Influenster features customer reviews and news almost consumer products — primarily skincare, beauty, makeup, hair, and other health and torso products. Visitors can search the site by make name or by a specific product they're looking for, and Influenster links to websites where visitors tin buy the products. The reviews are comprehensive and feature lots of item and images to accompany them. So if yous're in the beauty business, consider directing your shoppers to review your products on Influenster to help attract new customers, too. Benefits of Influenster: HubSpot's App Marketplace is a space where businesses tin can browse through extensions, tools, and apps that connect to their HubSpot business relationship. Some apps are built by HubSpot, while others were designed by partners and third-political party organizations. Offering all of these tools in 1 place makes it easier for HubSpot users to add new features to their accounts that may not be included with their subscription. The nice role about this customer review site is that it'south categorized based on the product you're looking to install. There's private sections for Marketing, Sales, and Service tools, equally well as other sections like finance, workflow integrations, popular apps, and more. Reviews are rated on a five-star scale and customers have to answer questions like, "What did you like about this product? What did you dislike about it?" and "What problem did this product solve?" These questions provide more than context into the review so you know exactly why a client rated a business or product the style they did. Benefits of HubSpot App Marketplace: FinancesOnline is i of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,800,000 visitors every month. It gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure simply bodily users share their experience with the community. User reviews are based on detailed surveys, which offer a really in-depth await at each tool. Algorithmic analysis is also a foundation for quarterly reports in the well-nigh popular categories. To residual the user perspectives, each review also includes a detailed assay prepared by the internal team of B2B software experts, who clarify key usability factors such equally features, integrations, mobile support, etc. This evaluation is then combined into the unique SmartScore™ organisation, which gives readers an easy reference on what the experts' community thinks near each business solution. As an added bonus, the production pages rank high in Google, so getting a few positive user reviews on their site could be beneficial for your brand recognition. Benefits of FinancesOnline: Compare Army camp is a B2B review site that deals primarily with business software. If you're looking to introduce a new tool or system to your company, Compare Camp can assist you pinpoint the exact software that's right for you. Non only does this site evidence yous how other people experience about a specific product, merely it also lays out the key benefits of the product too equally whatever new trends that may exist occurring in that particular industry. When you commencement navigate to the site, Compare Army camp provides yous with a list of software categories to cull from. Subsequently you lot select a section, it gives you a description of the category along with a detailed list of production and company options. Compare Army camp likewise explains whatever varying types of products within that section as well as the top features yous should look for when buying that software. It'south a very handy guide to have especially when y'all're considering a product that you oasis't purchased earlier. Benefits of Compare Camp: If your concern sells software, you'll want to be certain you accept a presence on G2 Oversupply. Every month, more 5 one thousand thousand people looking to purchase software read the 1+ million user reviews on this website so they tin make better purchasing decisions. G2 Crowd operates kind of similar Yelp, simply in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of utilize to security and support. Reviewers respond questions like "What do you like best?"; "What do you dislike?"'; and "Recommendations to others considered the product." As well, you can upvote and downvote others' reviews. Benefits of G2 Crowd: Similar G2 Oversupply, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they're users (although the reviews themselves can notwithstanding be bearding), which allows users to see what their LinkedIn connections are saying nearly particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site. You can use the site to scan reviews of individual companies, or compare two companies side-past-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers. In add-on to the company reviews, TrustRadius has put together a whole bunch of heir-apparent guides for categories including talent direction software, business concern intelligence software, core HR software, social media, and A/B testing to help people find the right product for them based on hundreds of reviews and user ratings. Benefits of TrustRadius: GoodFirms is a B2B enquiry and review platform that focuses on connecting service seekers with the right software and service providers. Image Source GoodFirms analyzes the top-performing companies and software solutions based on three important pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into accurate feedback past customers, a portfolio of the visitor, its market penetration, years of experience, and serviceability. The companies are and then ranked based on their cumulative enquiry scores. GoodFirms offers quick filters to sort the service providers by their hourly rate, location, and number of employees. Benefits of GoodFirms: Have an app on the Salesforce AppExchange? Then you lot'll want to go along track of your app'southward ratings and reviews at that place. Reviews are based on a 5-star rating system, and each app has reviews listed with the most helpful positive review and about helpful negative reviews kickoff, followed by all reviews, from which users can filter by rating, date, and helpfulness. This client review site has embraced transparency, letting users access thousands of reviews and run into the number of downloads with just a few clicks. Benefits of Salesforce AppExchange: A nonprofit site, the Ameliorate Business Bureau (BBB) evaluates all types of businesses confronting a set of best practices for how businesses should treat the public. It doesn't straight recommend or endorse any businesses, products, or services; it merely provides the public with data about businesses, and whether they take met the BBB's accreditation standards. It will also review both accredited and not-accredited businesses. A business' profile listing on the BBB contains full general overview information, similar a short company bio and the visitor's accreditation status, a history of whatever complaints made about the business organisation and whether they were resolved, customer reviews, and the BBB's A - F rating of the business. Benefits of the Ameliorate Business organisation Bureau: Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — go an thought of what a visitor is really like from the inside. In other words, it helps measure the more than qualitative factors of things like valuation. Employees tin share what it's like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand and so they can target and recruit candidates, but you can too use the reviews to share ideas internally for improvement amid your management squad. Creating an employer account is complimentary, and it'southward like shooting fish in a barrel to track and respond to reviews. For instance, y'all tin gear up alerts and so you get an electronic mail each time a new review is posted and so you can acknowledge and reply to each 1. Benefits of Glassdoor: Manta is a customer review site that primarily features minor- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. Then it displays the listing of companies with their contact information, and then users tin can rapidly connect with a business concern. Manta is dissimilar than most review sites considering it focuses more than on connecting people than it does on reviewing products and services. To observe customer reviews, you need to select a business, go to their private listing page, and curlicue past their features and products before seeing a review. That way, customers apply the reviews every bit one of the terminal selling points for purchasing a product or service. On Manta, the goal is to rank your business organization equally loftier as possible for each relevant keyword that users can search. Then long as your visitor is in the top search results, you'll have a college chance of connecting with leads using this site. Benefits of Manta: If you're a SaaS business concern, Capterra is a review site that evaluates software sold past B2C and B2B companies. It has an easy-to-utilize internal search engine which lets users search for software based on industry, visitor, or software type. Once a search processes, Capterra displays a listing of companies relevant to your keyword and a brief summary describing their production(southward). Users can likewise compare products on the site. Capterra has a "compare to" feature which lets y'all select upwardly to iv companies and displays the benefits of each side-by-side. Yous can run into everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs. Benefits of Capterra: HundredX is a review site and a customer service tool. Businesses create an account on the website and ask customers to get out feedback subsequently working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan third-party sites to obtain customer feedback. The benefit of signing up for HundredX is the reviews are individual. If you get a bad review, leads can't see that feedback and be influenced past the negative comments. This gives your company a chance to correct your mistake earlier losing potential customers. Benefits of HundredX: Online reviews also exist on sites that aren't necessarily congenital just to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands only get them unsolicited, for better or for worse. Here are some sites that, if you choose to (please, cull to) tin serve equally additional hubs for online reviews. And they're awesome, because they have enormous attain, and y'all accept some — if not entire — control over these properties. Did yous know there'due south a place on Facebook for fans to leave ratings and reviews of your business concern? In that location certain is ... information technology's named, aptly, Facebook Ratings & Reviews. Information technology appears on the left-hand side of your Facebook Folio, and you can't movement or remove information technology similar you lot tin can other parts of your Folio. Image Source Anyone logged into Facebook can postal service a rating or review of a business concern. All they have to practise is go to the Reviews department of your Page, click the grey stars to choose a rating, and and then write an optional review. They can brand that review public, visible to friends, or visible only to them. Benefits of Facebook Ratings & Reviews: The ridiculously fast-paced nature of Twitter makes it seem like a weird place to try to accumulate reviews. Merely while users might non always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That ways a user'south tweet, whether complimentary or less-than, could pop up in the SERPs when someone'due south searching for reviews on your business. Not only that — there are things you lot can actively do with the positive tweets coming at you lot. For instance, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the fourth dimension. Guess what happened? The CTA with the 3 tweets converted amend than the CTA with no tweets. If yous start to "Favorite" tweets that could serve as positive reviews in the hereafter, it'll be easier to discover them when you desire to use them in your marketing. Benefits of Twitter: Yes, people however use Foursquare. In fact, a ton of people are nevertheless using information technology: In January, Foursquare was racking up 55 million monthly agile users (MAUs). Not only tin y'all check-in to different locations and businesses using the app, you can also go out reviews on Foursquare — making it some other interesting platform where your brand or business could exist discovered by potential customers looking for suggestions — and five-star reviews. If your business depends on walk-in foot traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Square business profile is filled out and updated and so people tin can find you when they go to check-in — and then ask your visitors to review you there. Benefits of Foursquare: Superpages lets y'all search for businesses based on their distance from you, overall rating, industry subcategory, online videos, and even promotional coupons. Once you find a company that you similar, this site shows you lot where the business is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors can speedily assess what other users are saying near the business and employ the coupon links to go the aforementioned deals as other customers. Prototype Source Benefits of Superpages: It'southward hard to resist a good elevation 10 list. Top Ten Reviews satisfies this craving past giving visitors a list of ten, detailed reviews for every mail service on the site. These posts accept a broad topic range likewise, touching on everything from mattresses to landscaping to laptops. Image Source There'southward too a "trending" bar that shows you categories that are currently pop on the site. Equally a business possessor, this can give you an idea of what consumers are buying more of at that item moment. Benefits of Superlative 10 Reviews: Finally, the one place where yous take total and utter control: your website. Information technology'south an splendid identify to publicize reviews you receive (maybe embed some of those tweets you favorited?). You could carve out a section of your website dedicated simply to reviews and testimonials, and even include a form and so happy customers tin can submit their unsolicited reviews. Only if you're actively campaigning for positive online reviews and yous encounter happy customers who want to exit you a positive review just don't accept accounts on sites like Yelp, Angie'due south List, or Google, it's handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, likewise. Benefits of your own website: The like shooting fish in a barrel reply is all of them. The correct answer is a little more than subjective. The best customer review site for your business will be whichever i(s) your customers are using near. The more reviews yous obtain, the more you'll acquire almost your business and how customers feel near you lot. Cull a handful from the list in a higher place and get started collecting reviews that can assist better and grow your business concern. 
Table of Contents
Benefits of Customer Reviews
i. Client reviews are a learning opportunity for your business.
2. Customer reviews are marketing and sales tools for your concern.
Best Customer and Production Review Sites
Customer Review Sites for B2C Companies
1. Amazon Customer Reviews
2. Angie's Listing
3. Choice
4. Trustpilot
5. TestFreaks
vi. Which?
vii. Consumer Reports
8. Consumer Affairs
9. TripAdvisor
10. Yelp
11. Citysearch
12. Google My Business
13. Yahoo! Localworks
14. Influenster
Review Websites for B2B Companies
15. HubSpot'southward App Marketplace
16. FinancesOnline
17. Compare Camp
18. G2 Crowd
19. TrustRadius
20. GoodFirms
21. Salesforce AppExchange
Customer Review Sites for Both B2B & B2C Companies
22. Better Business Bureau
23. Glassdoor
24. Manta
25. Capterra
26. HundredX
Other Places for Consumer Reviews
27. Facebook Ratings & Reviews
28. Twitter
29. Square
30. Superpages
31. Top Ten Reviews
32. Your Own Website
Which customer review site is best?
Originally published Aug 11, 2021 5:00:00 PM, updated August 13 2021
Source: https://blog.hubspot.com/service/customer-review-sites
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